Suicide Zero Project

Roger Andersson, founder of Suicide Records and initiator of the project, was born in 1975. Despite a happy childhood and good parents, he felt an early attraction to everything that was a bit dangerous. Roger was simply a natural thrill-seeker and therefore discovered alcohol and drugs early in life. What started as fun and exciting quickly spiraled into a rampant addiction. Beer and weed were soon old news, and Roger experimented with every drug he could get his hands on, often combined with large amounts of alcohol.

In his twenties, Roger was what many would call a full-blown junkie, living day by day in pursuit of drugs and new thrills. Eventually, it all became too much, and he attempted to take his own life to escape his demons. Thankfully, the attempt failed and instead became an awakening from the fog Roger had been living in for many years.

In 1997, the decision was made – it was time to get sober and drug-free. So, a successful treatment was initiated, and today marks 27 years since Roger last consumed any illegal substances.

In 1998, Roger moved to Gothenburg and music became his new addiction. He quickly became part of the city’s music scene, making a name for himself as a highly driven and enthusiastic figure in the industry. In 2006, he took the plunge and realized one of his long-held dreams – Roger founded the record label Suicide Records, determined to only release music he himself was willing to pay to listen to. He still lives by this philosophy to this day, and to date, the label has been behind over a hundred releases. Furthermore, in less than two years, Suicide Records will celebrate its 20th anniversary! Talk about a turning point in life and, not least, a living testament to the fact that it is NEVER too late to change.

In December 2022, Roger unfortunately experienced a tragic suicide in a family close to him, which hit him hard. As if this weren’t enough, another person in Roger’s own family chose the same path in April 2023. Marked and saddened by these two tragedies, when one of Roger’s close friends died of a drug overdose just a few months later, it became almost impossible for him to comprehend. In this unfathomable sorrow, Roger decided to actively work against mental illness and suicide for the rest of his life. Turning to his network and friends in the music industry to create something that could contribute to helping others, became a form of therapy for Roger.

As he describes it himself: “After three incredibly tragic deaths among my close ones, there is no other path to take. I simply MUST do this.”